Celebrities including Peter Andre, Kimberley Walsh, Una Healy, Vicky Pattison, Michael Dapaah (aka Big Shaq), Conor Maynard, Rochelle Humes, Jamie Lomas, Montana Brown, Jessica Wright, Frankie Gaff, Ashley James, Candice Brown and Tallia Storm have teamed up with Jeans for Genes to star in its 2018 campaign, promoting the September 21 fundraising day which raises money for children and families affected by life altering genetic disorders.

Walsh commented 'I am really happy to be part of a fantastic charity campaign... Not only is Jeans for Genes Day a fun excuse to wear your denim to school or work, it is a great way to be a part of a greater community that wants to support these families, because of that I strongly encourage everyone to get involved with this incredible cause!'.